Where Bold Ideas Become Immersive Realities

XR Innovation & Custom AV Installations

Why Expand?

When the goal is to immerse, inspire, and innovate, off-the-shelf just won’t do.

Expand by Sphere is our custom immersive division, where visionaries, creatives, and experience designers collaborate with our AV experts to bring extraordinary ideas to life. Whether you're building a next-gen museum exhibit, an enterprise-level immersive showroom, or an interactive public art piece—Expand gives you the platform, tools, and creative partnership to design unforgettable human experiences.

We don’t just follow technology trends.

We help you lead them.

What Expand Makes Possible

Projection Mapping & Storytelling Installations

EMBRACE is more than a name—it’s a framework that reflects the depth and diversity of our immersive solutions.

XR & Immersive Digital Experiences

Leverage AR, VR, mixed reality, and gesture control to engage visitors in ways that leave lasting impressions.

Interactive Brand Environments

Build branded moments that are as meaningful as they are memorable—blending digital media, sound, and physical interaction.

Museum & Exhibit Innovation

Partner with us to elevate your exhibits with responsive art, data-driven displays, and educational immersion that captivates across generations.

Cultural & Civic Installations

Install community-facing experiences that engage visitors of all backgrounds through inclusive, interactive design and storytelling.

Ideal Applications

  • Immersive Museum Exhibits

  • Brand Flagship Installations & Product Launches

  • Architectural Projection Mapping

  • Interactive Art & Public Installations

  • Experiential Retail & Showrooms

  • Innovation Labs & Think Spaces

  • Corporate Wellness & Engagement Zones

  • Developer-Driven Smart Spaces

Expand is where bold ideas become immersive realities.

This pillar represents Sphere’s most innovative work—projection mapping, XR storytelling, and fully customized AV systems designed for enterprise, brand, museum, or cultural applications.

Whether you're building a one-of-a-kind exhibit or integrating interactive technology into a flagship space, Expand brings together imagination, engineering, and empathy to deliver unforgettable experiences that move people—and move the world forward.

How Expand Stands Out

  • Emotion-driven design + technical precision

  • Multimodal interaction (voice, movement, touch, device-free)

  • Seamless AV and architectural integration

  • Cross-disciplinary collaboration with your team

  • Future-proof systems with support beyond launch

What Expand Projects Include

  • Custom Concept & Experience Design

  • XR Integration (VR/AR/Mixed Reality)

  • AV Infrastructure Planning & Installation

  • Content Creation (Visuals, Audio, Storytelling)

  • On-Site Implementation & Calibration

  • Long-Term Support & Upgrades

Imagine What’s Possible

With Expand, you don’t just get technology.

You get a partner in imagination, backed by years of AV excellence, human-centered design, and a passion for creating environments that move people—literally and emotionally.

Ready to Start a Conversation?

Let’s design a space that transforms lives. Book a Call or Schedule a Demo.

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